Eyeblaster, the global leader in integrated digital marketing solutions, today announced the appointment of Ross McNab as Sales Director Asia Pacific to spearhead the company’s sales and marketing efforts in the company’s continued thrust into Asia Pacific.
Based in Hong Kong to take advantage of the city’s position as a major regional advertising and publishing centre, McNab brings his leadership and business expertise in digital marketing solutions to tap the Asia-Pacific market for Eyeblaster. The appointment leverages the company’s recently set-up data centres in Singapore and Tokyo, further underscoring Eyeblaster’s long-term commitment to Asia-Pacific.
“McNab’s appointment will better enable Eyeblaster to leverage our technological innovations in digital marketing while advancing our leadership as a digital marketing solution provider in Asia-Pacific,” said Gal Trifon, Eyeblaster President and CEO. “Eyeblaster technology has long been regarded as the industry’s best, and now we can provide faster turnaround time for our clients in executing full campaigns throughout the region.”
Mr McNab’s presence will allow Eyeblaster to provide instant service and localised advertising and marketing solutions for its increasing number of partners and clients, including advertising agencies and publishers in the region.
“Eyeblaster increasingly supports and helps synchronise international campaigns that are digitally delivered across many different countries as agencies and publishers operate more regionally and globally,” said McNab. “Now Eyeblaster can enhance our instant service and localise ad serving solutions in the region, further expanding the rapid growth of rich media, search and standard banner advertising. I am therefore very confident about the business opportunities for Eyeblaster in Asia-Pacific.”
Prior to this appointment, Mr McNab was the company’s Sales Director in Australia and New Zealand, where he achieved 300 percent business growth during the past two years. He also helped Eyeblaster broaden the company’s solutions from a rich media supplier to end-to-end campaign management solutions through the company’s Ad Campaign Manager (ACM). Mr McNab holds a Bachelor of Arts degree in Mass Communications from Curtin University of Technology.
About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising through Ad Campaign Manager (ACM). ACM enables interactive agencies, advertisers and publishers to manage campaigns across digital media channels, including online, mobile and in-game, and a variety of formats, including rich media, in-stream video, display and search. ACM is a robust, integrated and easy-to-use platform that allows customers to focus on campaign strategy, creativity and media efficiency without having to worry about the technical complexities associated with managing global advertising campaigns online.
In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide throughout North America, South America, Europe, Asia Pacific, Africa and the Middle East. Learn more at http://www.eyeblaster.com.
Media Contact:
Angel Cheng
Upstream Asia
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F: 852.2973.6900
Angel.cheng@upstreamasia.com