Regional retainer relationship to highlight thought leadership and creative insight

Upstream Asia has been retained by relationship management firm Convergys to provide corporate and industry communications support on a regional basis. Managed from Upstream’s Singapore office, the program will be focused on the China and Australia markets, with additional projects throughout the region in response to business needs.

US-based Convergys is a member of the S&P 500 and has been voted a Fortune Most Admired Company for eight consecutive years. Convergys has approximately 75,000 employees in 85 customer contact centers and other facilities around the world, including some 24,000 in Asia. The company recently announced the acquisition of Shanghai-based BMI Asia, Inc, increasing the functionality of its offering to telecom operator clients, as well as significantly deepening its strength in the China market.

This is the first time that Convergys has appointed a regional agency for Asia.

“Convergys has quite distinct objectives and challenges in Asia, and Upstream’s regional focus and deep knowledge of the region fits well with that,” said Susan McKay, Director of International Corporate Communications at Convergys. “In addition, Upstream’s approach to thought leadership that’s tailored to the needs of businesspeople in this region is also refreshing, and we believe this will give us the edge in building our profile with our key stakeholders.”

“Upstream’s task is to broaden corporate awareness and deepen understanding of Convergys’ ability to unlock the value of relationships between companies, their customers and teams in the region,” said Paul Mottram, Upstream Asia COO. “Because of its unique combination of expertise and technology, and both outsourcing and consulting capabilities, Convergys can bring different and creative insights into many of the most pressing issues facing businesses in Asia today. Our job is to bring that creativity and insight to life.”

Susan McKay added, “We chose to work with Upstream Asia following their close international ties with our other public relations partners worldwide. Their extensive Asian footprint also enables them to support our business effectively and efficiently across the region.”

Upstream’s appointment takes effect immediately.

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About Convergys
Convergys Corporation (NYSE: CVG) is a global leader in relationship management. We provide solutions that drive more value from the relationships our clients have with their customers and employees. Convergys turns these everyday interactions into a source of profit and strategic advantage for our clients.

For 25 years, our unique combination of domain expertise, operational excellence, and innovative technologies has delivered process improvement and actionable business insight to clients that now span more than 70 countries and 35 languages.

Convergys is a member of the S&P 500 and has been voted a Fortune Most Admired Company for eight consecutive years. We have approximately 75,000 employees in 84 customer contact centers and other facilities in the United States, Canada, Latin America, Europe, the Middle East, and Asia, and our global headquarters in Cincinnati, Ohio. For more information, visit www.convergys.com

(Convergys and the Convergys logo are registered trademarks of Convergys Corporation.)

About Upstream Asia
Founded in 2000, Upstream is a full service marketing and corporate communications network positioned to help companies make the most of business opportunities in the Asia Pacific region. Upstream has offices in Beijing, Hong Kong, Shanghai, Singapore, Sydney, Taipei and Tokyo, as well as regional and global affiliates. Key practice areas include technology, corporate & financial, and consumer & travel. For more information, please visit www.aboutupstream.com

For more information, please contact:

Paul Mottram
Tel: +852 2973 0222
paul@upstreamasia.com

Mike Liew
Tel: +65 6323 7377
mike.liew@upstreamasia.com

Wang Huibin
Tel: +65 6323 7377
huibin.wang@upstreamasia.com