Customers will continue to enjoy 5-star services with latest wave of Everyday Low Fares
Released: 9 June 2008, SingaporeFresh from the highly successful launch of Everyday Low Fares (ELF) last month, Malaysia Airlines today announced the availability of more compelling deals for even the most discerning travellers. With up to two million seats economy class available, the third wave of ELF will offer a wider range of offers covering its flights between ASEAN cities and Malaysia, Malaysian domestic sectors as well as flights between Malaysia and selected cities in China, South Asia and Australia.
The new travel deals will be available exclusively at www.malaysiaairlines.com from 9 June to 22 June 2008, for travel between 15 July and 14 December 2008, except for the Australian routes where the travel period is from 1 November 2008 to 30 April 2009.
Customers who take advantage of the latest ELF travel deals will continue to enjoy 5-Star services such as refreshment on board, convenient schedules, on time departures, 20kg free baggage allowance, assigned seats and many other benefits.
Malaysia Airlines' Managing Director, Dato' Sri Idris Jala said, "The additional payment option and the increase in available seats for the third wave of ELF, is again, an affirmation of the pledge that we have made to continue offering our customers 5-star and hassle-free services at affordable prices.”
“ELF, a permanent feature of our product offers has been very well received by consumers. I believe Malaysia Airlines is the only major airline in the world to offer this unique low fare travel option to travelers."
The third wave of ELF will cover 2 routes between Australia and Malaysia, 5 routes between China and Malaysia, 2 routes between South Asia and Malaysia, 22 ASEAN routes and 21 Malaysian domestic routes on the carrier’s network. (Refer to the 2-page attachment for details).
For example, one-way fare from Singapore to the Malaysian cities of Penang, Langkawi, Kota Kinabalu and Kuching will start from SG$0. All offers do not include airport taxes and applicable surcharges which are payable when making purchases online.
“Another interesting feature of ELF is the flexibility for customers to mix the promotional low fares with regular ones. For instance, if the lowest fare is only available on one leg of the journey but not available on the return leg due to the choice of travel date, a customer can still purchase a combination of low fare and the regular fare for the intended journey,” Mr Jala added.
Malaysia Airlines first introduced Everyday Low Fares for its domestic sectors on 5 May 2008, while the second wave ELF was offered from 21 May to 3 June 2008, covering Malaysian domestic sectors as well as on its ASEAN routes and selected Malaysia-China routes. ELF has been introduced by Malaysia Airlines to help manage its inventory of seats much more efficiently and to ensure minimisation of costs. With an average seat-factor of 70 percent, the Malaysian national carrier is now able to recover part of its costs by offering 30 percent of the otherwise unsold seats at very low prices to travellers.
Issued by: Malaysia Airlines, Singapore
For more information, media to contact:
Bahrom Mohd Yatim
02-64330201
02-96155177
Jerry Goh
02-64330260
Daniel Chan
Upstream Asia (Singapore)
Tel.: +65 63237377 (office)
Email: daniel.chan@upstreamasia.com
