UK Media Company to Set Up Shop in Singapore

As part of its international expansion plans, Red Bee Media today announces the opening of its office in Singapore. The news follows the company’s announcement of ambitious growth plans and the opening of offices in France, China and Australia earlier this year.

From its Singapore office Red Bee Media will initially be offering, interactive design, media management, branding, promotions and editorial services.

Red Bee Media has been winning contracts in Asia for a number of years and has already worked with clients such as ESPN, i-Cable Hong Kong, ATV, Jupiter Entertainment, INX Media and STAR.

Petri Nikula has been appointed VP Business Development, South East Asia and will head up the Singapore office. Petri brings with him over 12 years of media and marketing experience gained in Asia, the Americas and Europe and previously worked at Microsoft, VoiceAge Networks and Nokia.

Pam Masters, CEO of Red Bee Media, said, “Singapore will act as one of Red Bee Media’s digital media hubs, serving the Asia Pacific and linked to our other offices in the region like the one in Beijing. We have chosen Singapore because of its strategic location, its vibrant talent-base as well as its rich heritage in digital media. We look forward to working with more clients across the region from our Singapore office and playing a part in the fast growing media market.”

Pam continues, “We are delighted to have Petri on board whose skills and experience will be invaluable in winning new business in Asia. We plan to grow the team in Singapore quickly and have already found an office in the central business district.”

Red Bee Media has over 40 year’s experience in working with TV audiences and more recently IPTV and video on demand consumers, gained through working for clients such as the BBC, Discovery and Virgin Media TV. The company has a unique fusion of creative and technical skills, which means it can not only make video services work, but also make sure they are watched through creative branding, promotion and navigation. A prime player in the European video on demand market, Red Bee Media has helped many clients in the distribution and promotion of multimedia content via new and exciting platforms.

-ends-

For more information, please contact:

Asia
Vikki Tan / Vincent Leong
Upstream Asia Pte Ltd
Tel: +65 6323 7377
E: vikki.tan@upstreamasia.com / vincent.leong@upstreamasia.com

Europe
Kate Groves
Public Relations Manager
Red Bee Media
Tel: +44 (0)20 8495 4754
E: kate.groves@redbeemedia.com

About Red Bee Media
Red Bee Media is a world-leading expert in the distribution and promotion of multimedia content, offering a comprehensive range of services to playout, publish, promote and provide media access for content across all media, from television to mobile phones.

With over 1400 staff in London and its subsidiaries across the world and revenues in excess of £120million, Red Bee Media is the largest playout and channel management business in the UK and quickly expanding into the rest of Europe, Asia and Australia.

Services include:
- Creative: an award-winning team with worldwide experience in branding, promotions and cross-platform campaigns.
- Digital Hive: a one-stop-shop for content owners, rights holders and distributors to digitise, store, enhance and deliver content to any platform whether it is for television, mobile, web, or tomorrow’s latest gadget.
- Sherpa: navigates audiences to content across multiple platforms.
- On Demand Content Distribution: a platform that makes it possible to offer content on demand to PCs, mobile phones or set top boxes.
- Playout and media management: broadcast playout outsourcing, archive and video on demand media logistics.
- Access services: subtitling, signing and audio description.
- Language localisation: dubbing and subtitles for localisation of content.
- Listings: TV scheduling and editorial information for electronic programme guides (EPG).
- Piero: 3D sports graphics system that allows play to be viewed from any angle.
- Results: real-time 3D information-graphic systems.

Red Bee Media is majority owned by Macquarie Capital Alliance Group, a fund managed by a member of the Macquarie Bank Group.

For more information visit: www.redbeemedia.com