Industry’s Greenest Notebooks

Apple® today unveiled an all new MacBook® family that redefines notebook design, and at the same time dramatically lowers the entry price for advanced notebook features including all-metal enclosures and pro-performance notebook graphics by US$700 to make them far more affordable. The new MacBook and 15-inch MacBook Pro both have a precision unibody enclosure crafted from a single block of aluminum, resulting in thinner, more durable and incredibly beautiful designs.

Apple® today unveiled the LED Cinema Display featuring a stunning 24-inch LED-backlit widescreen display with built-in iSight® video camera, mic and speakers in an elegant, thin aluminum and glass enclosure. Designed for the new MacBook® family, the LED Cinema Display includes an integrated MagSafe® charger, three USB 2.0 ports and the new Mini DisplayPort, making it easy for MacBook users to quickly connect and power their notebooks as well as use their favorite peripherals.

Fourth Generation iPod nano Features Apple’s New Genius Technology

Apple® today introduced the new fourth generation iPod® nano, the thinnest iPod ever featuring a sleek new design with a curved aluminum and glass enclosure, in nine vibrant colors. The new iPod nano incorporates Apple’s breakthrough Genius technology which automatically creates playlists from songs in your music library that go great together, with just one click.

The Funnest iPod Ever—Perfect for Music, Movies & Games

Apple® today introduced the second generation iPod® touch featuring an amazingly thin contoured metal design, a gorgeous 3.5-inch widescreen glass display, 802.11 b/g Wi-Fi wireless networking, integrated volume control buttons, a built-in speaker for casual listening, a built-in accelerometer and other advanced sensors, and Apple’s revolutionary Multi-Touch™ user interface. iPod touch, now available for just HK$1,850 for the 8GB model, is perfect for playing music, movies and games.

Apple® today announced that iPhone™ and iPod® touch users have downloaded more than 100 million applications from its groundbreaking new App Store since its launch on July 11, 2008. More than 3,000 applications are currently available on the App Store*, with over 90 percent priced at less than US$10 and more than 600 offered for free.

Features Apple’s New Breakthrough Genius Technology

Apple® today announced iTunes® 8, the next major release of Apple’s ubiquitous music and video player for Macs and PCs which is seamlessly integrated with the most popular online content store in the world (www.itunes.com). iTunes 8 includes the new breakthrough Genius feature, which lets you automatically create playlists from songs in your music library that go great together—with just one click. Genius helps music fans rediscover favorite songs in their existing music library and suggests related music on the iTunes Store* they might want to add to their music collection.

Apple® today announced that iPhone™ and iPod® touch users have already downloaded more than 10 million applications from its groundbreaking new App Store since its launch late last week. Developers have created a wide array of innovative mobile applications ranging from games to location-based social networking to medical applications to enterprise productivity tools. Users can wirelessly download applications directly onto their iPhone or iPod touch* and start using them immediately.

Apple® today announced it sold its one millionth iPhone™ 3G on Sunday, just three days after its launch on Friday, July 11. iPhone 3G is now available in 21 countries—Australia, Austria, Belgium, Canada, Denmark, Finland, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK and the US—and will go on sale in France on July 17.

Over 500 Native Applications for iPhone & iPod touch

Apple® today announced that more than 500 native applications will be available on the iPhone’s App Store when Apple’s iPhone™ 3G goes on sale. Apple’s iPhone provides a breakthrough mobile platform for developers, who have created an incredible array of innovative applications such as stunning action games, advanced medical applications and robust productivity tools for the enterprise. These apps will be available on Apple’s revolutionary new App Store, enabling customers to wirelessly download them directly onto their iPhones and start using them immediately.

Apple® today announced that Final Cut® Server, a powerful software solution for media asset management and workflow automation, will be available soon. A scaleable server application, Final Cut Server automatically catalogs large collections of assets, allows searching across multiple disks and SAN volumes and enables viewing, annotation and approval of content from anywhere using a PC or Mac®.